Fight Island
A ticketing, affiliate, and pay-per-view platform built for a live combat sports event, selling tickets and stream access directly through one funnel while saving thousands in commission.
Overview
Fight Island is Bulletproof Culture's flagship combat sports event. Bilda Labs designed and built the fightisland.co website for its Season 3 edition, a conversion-focused sales funnel that processes ticket sales directly, runs an affiliate referral programme, and delivers a pay-per-view livestream, all under one roof.
The challenge
The event needed to sell tickets, and later pay-per-view access, at scale without surrendering large percentages to third-party platforms. Off-the-shelf ticketing and streaming tools took heavy commissions and split the journey across disconnected systems, leaving fans jumping between checkouts and the client with little control over pricing, data, or the funnel.
Our approach
We designed the sales funnel together with the client's team and built it end to end: direct ticket sales through the website, plus affiliate management with automated registration, custom link generation, reporting, and pay-out handling to drive referrals. In the final week before the event we added a pay-per-view livestream, integrating a third-party streaming provider, and when its own checkout fell short, we built a bespoke purchase and access-management funnel in hours to keep the experience seamless and the commissions low.
Outcomes
- Ticket sales processed directly through the site, saving thousands in commission
- Affiliate programme with automated registration, custom links, reporting and pay-outs
- Pay-per-view livestream purchase and access management built and shipped within the final week
- Bespoke PPV funnel that replaced a weak third-party checkout, cutting commissions and smoothing the buyer journey
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